What Electronic Arts' New Deal with the NFL Means for the "Madden" Franchise

In late May, EA and the NFL reached a New Year agreement, which is expected to expand Madden’s franchise to more platforms, which has a different effect on the Madden series of MUT Coins.

NFL Commissioner Roger Goodell said in a statement: "This partnership expansion not only concerns the continued success of the Madden NFL franchise, it also creates new ways for our fans to connect our fans with their favorite sports stand up."

As the ratings of real NFL games increase, the "Madden" franchise will also usher in the best year in EA history. Since EA disclosed in a May 28 press release that since the launch of Madden NFL 20 in August 2019, unique participants have increased by 30% year-on-year, and the average number of monthly users has reached a record high.

In April, the number of players in "Boom" nearly doubled year-on-year, reflecting the driving force experienced by more people at home during the COVID-19 pandemic.

On May 5, EA reported that digital net bookings for fiscal year 2020 (ending March) increased by 9% year-on-year, thanks to the company's high participation in high-end products including Madden.

Now, the NFL provides EA with more ways to create interactive experiences, which will further develop for both parties.

Compared with this transaction, EA has gained more from the NFL cooperation. Take-Two's agreement allows it to make a series of non-simulated football games for casual audiences, and EA reserves the right to continue to make simulated football games that mimic real football games and strategies, but there are more.
EA will create games with "more forms of gameplay and self-expression" through various new genres, including new games on mobile devices. The new agreement also provides EA with the opportunity to develop Madden eSports and provide more competitive events and broadcast content. Higher interest in e-sports can help increase spending on field services, such as the Ultimate Team digital card game in EA sports events, which accounts for nearly one-third of EA’s annual revenue.

This new partnership appears in due course. The new game console will be launched from Sony and Microsoft later this year, and EA seems to have some new ideas to stimulate people's interest in Madden. EA said in the press release: "This partnership will also focus on design, visualization and development innovation to expand and deepen the world of Madden NFL, affect its gameplay and feeling, and the player's connection to the NFL world. It happened."

EA is basically the digital face of the NFL. Partners called it "the largest and most extensive gaming agreement in NFL history." EA did not disclose the revenue of a single game, but this new agreement allows the Madden NFL franchise to be maintained to maintain its recent development momentum and greatly increase its player base in the next console cycle. Madden’s development momentum and players The momentum of Buy Madden 21 Coins must be directly proportional. Every player wants to be different in the game, now GameMS can let you shine alone.

 

on June 16 at 08:38 PM

Comments (0)

No login